The BMW i7 looks expensive. Indeed, it’s supposed to! If you know anything about BMWs, you know that because there’s a 7 in the name, it must be a high-end model with a sticker to match. However, BMW may have some trouble snagging those big-ticket prices based on the way the i7 is selling right now.
If you’re unfamiliar with the i7, that’s not your fault. Like so many other automakers, BMW decided to brand its electric cars differently than its mainstream ICE-powered models. Thus, you have the i7—essentially the electric counterpart to the traditional 7 Series.
It can often be a challenge to establish a foothold with a new nameplate, and it appears BMW might have struck that very problem here. Why, you ask? Because there are a number of i7s selling for absolute run-out prices right now.
The sales data from CarEdge tells the story BMW executives don’t want to hear. The BMW i7 is, sadly, one of the slowest-selling vehicles currently on the market in the US. As it stands in the October report, there were 1,605 BMW i7s on sale across the country. In the last 45 days, however, BMW has sold just 125 of them. That means there’s a whopping 578 days worth of supply. Basically, BMW wouldn’t run out of i7s for a whole year and a half if it stopped importing them today.
What does that mean for you? Savings, savings, savings! Sorry, I got carried away. But for real—there is serious cash on the hood of these puppies.
Head down to BMW of Mt. Laurel in New Jersey, and you’ll find a real peach. Listed on Cars.com is a 2024 BMW i7 eDrive50, with just 19 miles on the clock. Oxide Grey metallic paint over a Mocha interior. Clean, stylish, and with a lovely 321 miles of range. 449 horsepower will let it hit 60 mph in just 5.5 seconds. This thing was supposed to sell for an MSRP of $110,795, but it’s now listed for just $91,480. They’ve got another one for $18,000 off, too, and a third for a discount of $20,205 versus MSRP.
What if you want the xDrive60? You’re lusting after the all-wheel-drive, the dual motors with 536 horsepower. You demand to get to 60 mph in under 5 seconds, damn it. Well, consider this 2024 model for $22,000 below MSRP, with just 50 miles on the clock. That Brooklyn Grey Metallic ain’t bad, just be sure your jeans won’t mark up the Smoke White interior. Yes, I’ll admit it, this one’s at Mt. Laurel, too. But you can snag one for $16,000 off at BMW Mini of Clear Lake in Texas. There’s also one in Florida for $17,000 off, over at BMW/Mini of South Miami.
“But Lewin!” you cry. “I’m a big shot, a real MacDaddy!” I can hear you capitalizing those letters, and I hear you, I do. You’re the kind of refined soul that can only be seen driving the best. You want the M70 xDrive, with 650 horsepower on tap and a zero-to-60 mph time rivaling the McLaren F1—3.7 seconds, don’t you know. Well, you’re in luck, because they’re going cheap as well. That same South Miami dealership has one for $20,000 off, and it looks great in Grey Metallic. Back in New Jersey, BMW of Mt. Laurel can top that—they’re dropping over $28,000 off their example.
The humdinger, though? This i7 M70 in New Jersey, which has a full $29,275 slashed off the sticker price. It’s even got the illuminated kidney grille that discerning tastes love so much! It was listed 112 days ago, and the dealer had low hopes from the outset. It went on sale at $179,975, just under $10,000 below its original recommended price. Time isn’t kind to new cars that sit on the lot, though, and it’s seen a further cut of $19,775 in the months since.
Ultimately, there’s a simple reason for this. Cars that sit around are actively losing money for dealers. They make money on sales, and they lose money looking after cars that aren’t moving. Customers aren’t chasing i7s, and the longer they stick around on the lot, the lower the prices will go. A change of model year is also a factor to consider—at this point in time, you’d want to be buying a 2025 model if you’re obsessed with freshness. These are all 2024 models which are no longer the hottest product on offer.
The only sad thing? I didn’t come across any heavily-discounted two-tone examples. It’s something BMW does offer, but I suspect dealerships aren’t rushing to order examples of this car that are even harder to sell. In any case, there are a few variants, and they don’t all look good. The burnt orange and black … ? I am not a fan of it, and you shouldn’t be either. [Ed note: I kinda like it. Hook’em Horns! – MH]
In any case, it’s a great time to score a cheap i7 if you’re… rich enough to afford one. These aren’t economy cars, after all, but there are deals to be had in that segment, too. Tune in next time when I bring you more Cars That Are Cheaper Than They Should Be. Lewin out.
Image credits: Cars.com
Not reading the article as I have no care, but I wouldn’t drive one of these even if it was only $29k. That face is just too much to get past for me
That basic bumper looks pretty nice, but the ‘nicer’ bumper is horrendously ugly
Ugly, but an incredible passenger experience. Best in the segment.
What a brutally ugly vehicle. It looks like they were going for a Rolls look but got a 94 Caprice result…and I LOVE the look of the Beached Whales (the wagons only…the sedans were hideous, just like this thing), so BMW is doing some really wrong here.
The obvious solution…make a wagon out of this thing, and not an i7x AB Delta Foxtrot M7432 SUV version either.
As hard a “no” as there is. Yes, it’s an extremely ugly car. The long hood makes the beaver-teeth grill look even worse than it does on smaller BMWs. But the real issue here is that it’s a 7-series. From everything I’ve seen, Bimmers get less reliable as you go from 3 to 5 to 7 series. Figure that they’ve loaded these i7s with all kinds of techno-gizmoes that may or may not be ready for prime time, and you have a car that’s likely to spend a lot of time getting to know the service bays at your local dealership. Yes, it will be under warranty, but it will still be a pain to have paid for one of these but to spend most of your time driving a 3-series courtesy car.
My god that thing is fugly.