Home » Drive ‘Em Home And Get To Work: 1964 Volvo 544 vs 1970 Ford Ranchero

Drive ‘Em Home And Get To Work: 1964 Volvo 544 vs 1970 Ford Ranchero

Sbsd 11 19 2024
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Welcome back! For day two of our search for a project car, we’re looking at two cars that both run and drive just fine, but aren’t what you’d call lookers. If body and interior work are your thing, these are the projects for you.

Yesterday’s choices both looked all right, but needed a tow home. I think we all agreed that the Crosley is adorable, and it would certainly take up less space in the garage, but once it’s up and running, I get the feeling it wouldn’t be much fun to actually drive. It’s so tiny, and so slow, that its usefulness, even as that word applies to classic cars, would be too limited. The Toyota could at least be used as a grocery-getter when the spirit moved you, and road trips aren’t out of the question.

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Reader Autonerdery pointed out that the seller seems to have the year wrong, however. It has features like side-marker lights and headrests on the seats that weren’t required in 1965, and it’s unlikely someone would have added them after the fact, so this car is more likely a 1968-69 model. Those details should have tipped me off, but I didn’t notice the side-marker lights until after publication, and by then it was too late. Thanks for keeping me honest, and I’m sorry I didn’t catch it in time.

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All right, let’s move on to today’s choices. Picking a project car that runs and drives can save you a lot of headaches getting it home, though it isn’t always a guarantee. My own MGB GT “ran and drove” when I bought it, but it blew the radiator six miles into an eighteen-mile trip home, and we had to call a tow truck. But I digress. These two both sound like they’re actually roadworthy and ready to go – straight to the body shop to get them looking better. Let’s check them out.

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1964 Volvo PV544 – $3,500

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Engine/drivetrain: 1.8-liter overhead valve inline 4, four-speed manual, RWD

Location: Placerville, CA

Odometer reading: 85,000 miles

Operational status: Runs and drives well

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It still floors me that something that looks like this was a brand-new car in 1964. Volvo was always about a decade behind styling trends, which ironically is about how far ahead it was in terms of safety engineering. Still, it would have taken a certain kind of car buyer to choose this nerdy, out-of-style machine over something like the new-for-’64 Chevy Malibu.

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Volvo did update the 544’s mechanicals over the years, though. By 1964 it was powered by the same B18 engine as the P1800, and its electrical system had been upgraded to 12 volts. This 544’s engine was overhauled about 30,000 miles ago, and the seller says it runs well. It is equipped with a Weber downdraft carb, a common mod for both old Volvos and old British cars, if someone doesn’t feel like dealing with SUs. The original carbs, and a whole lot more, are included in a huge parts lot that comes with the car – including a whole other 544 parts car.

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The inside is mostly gutted, and some much newer seats have been fitted. I don’t know what they’re from, but if anyone does, please feel free to enlighten me. The door cards and headliner are available from reproduction outfits, or you could find an upholstery shop to make custom ones for you.

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The outside doesn’t look rusty, but it doesn’t look great either. Most of the trim is intact, at least, and the rest of it is probably in that pile of parts. But you’ll have to take it apart and do some bodywork if you want to make it all pretty and shiny again. Or you can embrace the patina and just leave it how it is.

1970 Ford Ranchero – $3,900

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Engine/drivetrain: 351 cubic inch overhead valve V8, three-speed automatic, RWD

Location: Costa Mesa, CA

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Odometer reading: 58,000 miles

Operational status: Runs and drives “excellent”

The idea of sticking a storage bed on the back of a car chassis dates way back to the beginning of the automobile. But how to accomplish it? Do you build a specific cab and removable/replaceable bed onto a chassis, or do you chop off the back end of a car’s bodywork to make an open area? That’s the fundamental difference between a pickup truck, which has always been more popular in America, and a coupe utility, or “ute,” which is how the Australians prefer to do it. But utes had their heyday in America as well, with models like this 1970 Ford Ranchero.

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The Ranchero was based on a few different Ford platforms over the years. In 1970, it was based on the freshly-restyled mid-sized Torino. A bunch of different engines were available; this one has a 351 Cleveland V8 with a two-barrel carbuetor, and a three-speed automatic. The seller claims the 58,000 miles shown on the odometer are accurate, and that the car runs and drives great. But it’s being sold by a dealership, so take all that with a grain of salt.

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It could definitely use some work inside. The seat upholstery is shot, the dash is cracked, and the door panels are coming apart. Restoration parts for this aren’t as easy to come by as some other classics, but there is always the modern bucket seats option, if you want.

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Outside, it’s definitely got some rust to contend with, especially in the tailgate, but a couple of underside photos in the ad look encouraging. This isn’t the sort of rustbucket you’d find for sale in the Midwest. You could, of course, choose to leave this one how it is too – but if you chose to restore it and repaint it, you’d be required to keep the same color. It’s a law; all Fords of this era must be painted in this pea green.

There’s no reason a project car can’t be something you can drive while you work on it. And starting out with something that already runs well does make things easier. For either of these, however, you’ll have to either come to terms with how they look as-is, or be willing to dive into some bodywork. Which one are you willing to tackle?

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(Image credits: sellers)

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Max Headbolts
Max Headbolts
2 hours ago

I really like these old Volvo’s and this one is just the right amount of beat to hot rod without remorse. I’d give it the patented Freiburger Comet Wash, then clear over what’s left, do some aggressive suspension and build that 4 cylinder for K-series levels of Horsepower (a boy can dream can’t he?)

Canopysaurus
Canopysaurus
2 hours ago

If the Volvo was a Duett, this would be a much harder choice, but as it stands, I’m going with the Ford, though it’s going to take a lot of Ranchero dressing to make it palatable.

Last edited 2 hours ago by Canopysaurus
Brandon Forbes
Brandon Forbes
3 hours ago

That Volvo front grill look like a pizza oven to anyone else?

MaximillianMeen
MaximillianMeen
3 hours ago

Dammit, Mark!!!

I have a silly dream of turning a 544 into a 50’s style hot rod. Candy-apple red with the requisite blue/yellow flames, 5-slot mags or chromed Cragar SS wheels, a 5 deg forward rake.

But I have a real soft spot for the late 60s/early 70’s Rancheros. My dad had a highly desirable 68 Ranchero GT with a 428 CJ. But I like the pointy-nosed 70-71 even better. Plenty of aftermarket support for the engine and the rest can be repaired or upgraded as necessary.

I voted Ranchero expecting the Volvo to actually be winning. However, this is definitely a “why not both?!?” day.

Musicman27
Musicman27
2 hours ago

Can we just have a “why not both?!?” option every day?

MaximillianMeen
MaximillianMeen
2 hours ago
Reply to  Musicman27

There is always the vote/reload page/vote again option.

Angry Bob
Angry Bob
3 hours ago

My grandparents had that model Volvo as their primary car up into the 1990’s. It never had an oil change. Grandpa said, “Oil doesn’t get old – it just gets dirty”. So he’d just change the filter and top it off.

David Iuliano
David Iuliano
3 hours ago

Both? Both is good.

My Goat Ate My Homework
My Goat Ate My Homework
3 hours ago

That seat makes me wonder if this is the car Adam Sandler sang about.

ouch ouch ouch

Mike F.
Mike F.
1 hour ago

That’s the only song of his that I find funny, but it’s a good one.

Jack Trade
Jack Trade
3 hours ago

Ranchero if only b/c I have the exact Matchbox version of this, right down to the color (came out a couple of years ago).

Rob Schneider
Rob Schneider
3 hours ago

Went with the Ranchero today because it could serve duty as a pickup, and spare parts should be more readily available.

TOSSABL
TOSSABL
3 hours ago

Voted Volvo for the nostalgia of riding around with my old dealer in his without shocks: it swayed & bobbed & leaned like a 2CV. Which is freakin hilarious when you’re stoned

ProfessorOfUselessFacts
ProfessorOfUselessFacts
3 hours ago

Looks like someone had molten diarrhea that ate thru the seat of that ranchero. I’ll take the 544. Period seats might be hard to come by, but with some photos of the proper seats, a good custom upholstery shop could make it look right.

Pneumatic Tool
Pneumatic Tool
3 hours ago

I’ll take the Ranchero, but only if it can readily drive around with a crushed and cubed Lincoln Continental in the bed just like the one in Goldfinger did.

Canopysaurus
Canopysaurus
2 hours ago
Reply to  Pneumatic Tool

And the suspension didn’t even settle under a load that exceeded its gross weight limits.

Pneumatic Tool
Pneumatic Tool
3 minutes ago
Reply to  Canopysaurus

this.

SageWestyTulsa
SageWestyTulsa
3 hours ago

I’m solidly in the 544 camp here, too. I’ve always thought they were neat, and I think the ask is totally reasonable here for a weird-but-cool project that you can still cruise around in.

The Ranchero is fine, I guess, but I feel like it appeals to a certain demographic that I’m just not a part of.

Vic Vinegar
Vic Vinegar
3 hours ago

Finally an affordable pickup without a ton of rust. I’m taking the Ranchero to the lumber yard, after figuring out how to deal with that apparent hole in the seat.

10001010
10001010
3 hours ago

I’m sure I’ve told this story here before but one day I was driving somewhere with my dad when he suddenly starts shouting at me to pull into a parking lot. I had no idea what he was on about and assumed he needed a bathroom or something. Once we pull in the parking lot he steers me all the way to the back corner and points at an old and faded Volvo 544 like this one and tells me he lived in one of those for a short time after he got out of the Navy. So, as much as I like Rancheros and El Caminos and Bajas and utes in general I gotta vote for the 544 today and then live in it for a week for more subscribers.

IRegertNothing, Esq.
IRegertNothing, Esq.
3 hours ago

You could have told me that Volvo was from 1954 or 1944 and I would have believed you. I love it. The Ranchero is cool, but the 544 is even cooler.

Isis
Isis
3 hours ago

Love me a Ranchero but that Volvo is just in way better shape.

Tbird
Tbird
3 hours ago

Surprisingly going simple, scruffy Volvo here. It is in better condition and more complete. I’d spruce up the interior and leave the exterior alone, at least for a time.

Geoff Buchholz
Geoff Buchholz
3 hours ago

Ranchero all the way … and while they may not have the parts support of the GM cars, it wouldn’t be that hard to spruce up. The hood is begging for a flat-black GT treatment already!

Frank Wrench
Frank Wrench
3 hours ago

Tough choice for me today as I usually say Yes to Volvo but I’m digging the Ranchero. Fill that hole in the seat with some foam and throw a Navajo blanket over it. Looks like it needs a horn button too.

EastbayLoc
EastbayLoc
3 hours ago

Gotta go with the Ranchero. Would just be a lot more fun to drive I think. And I would start looking for parts or anything else right where it’s located in Costa Mesa. That place has more speed shops than anywhere. I had friends get engines for original 69 GT350, 70 Boss 302, 70 Challenger R/T, and a 69 Charger 440/6pk rebuilt and blueprinted right there. Surely somebody could help with parts from an old Torino. Or I’d just hit a local pick and pull and see what they got that might fit.

Last edited 3 hours ago by EastbayLoc
Alexk98
Alexk98
3 hours ago

The patina on the Ranchero is too good to pass up, also green cars FTW every single time.

Michael Beranek
Michael Beranek
3 hours ago

The Volvo is just a little too old (and way too slow) to win this one. The Ranchero is from the best-looking generation, and it might be better looking than any El Camino generation. Parts would be duck soup, including for the terrible interior.
Plus, it’s actually more practical than a Volvo!

Col Lingus
Col Lingus
3 hours ago

Easy one today. Thanks Mark.

Volvo for the win here. Easy choice.

William Domer
William Domer
3 hours ago
Reply to  Col Lingus

Agree

StillNotATony
StillNotATony
3 hours ago

There is ZERO chance the odo on the Ranchero hasn’t rolled over, but I voted for it anyway.

I really like the Volvo, though. So much so, I was considering this when I was recently looking for a driving project car : https://www.facebook.com/share/1AoK22hQiF/

I was more interested in getting a truck, though, so I ended up with this: https://www.facebook.com/share/15HY7gmjmQ/

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