Super73 makes some incredibly dope electrically-assisted bicycles for jetting around the city. Sure, they’re expensive, but they’re utilitarian and set up to have tons of storage. From storage crates to pannier racks to Molle panels, these urban runabouts are set up to haul whatever you could imagine from records to surfboards. As such, it shouldn’t be surprising that these bikes are popular with urban creatives, celebrities, and anyone looking for a pedal-equipped e-bike with a little panache, including the people behind 2023’s “Barbie.”
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Yes, just so happens that a Super73 bike also made a cameo in the toy franchise blockbuster of the summer, Barbie. I won’t dish out any spoilers, lest you haven’t seen the film, but you can catch a glimpse of the bike later in the film. In celebration of this little product placement and the wonders of counter-programming, Super73 has unveiled two one-off bikes, one for Barbie and one for Oppenheimer. If you haven’t seen Oppenheimer, check it out, it’s likely Nolan’s best film yet, but this is a vehicle site, so let’s get on with the story.
The Barbie-themed bike is pretty mild as far as customs go, a clean pink-and-white cruiser perfect for people whose job description is just beach. From the contrast of the whitewall tires to the Super73 wordmark in a particularly recognizable font, this pinked-out ZX model is sure to draw stares. Sure, it’s not the most practical or comprehensively-equipped bike out there, but that doesn’t matter in the Barbie world. A range of 35 to 50 miles and a top speed in excess of 28 mph is plenty for this thing’s use case.
In contrast, the Oppenheimer-themed bike starts with a well-equipped S2 bike and takes a more milsurp-inspired approach. Army green paint and chunky tires meet vintage tan leather and practical accessories to create an interesting urban commuter. The lighting setup is sure to be handy for night riding, while the pannier racks and Molle panel with attached bags should easily haul home a light shopping trip. I particularly appreciate the fenders attached in an attempt to fight spray in the rain, lest the rider rocks up to their destination absolutely drenched.
Unfortunately, both of these bikes are pure concepts, meaning Super73 doesn’t plan on putting them into production anytime soon. However, with a little bit of paint, a used sewing machine, and some clever DIY skills, it doesn’t look too difficult to replicate either of these Barbenheimer electric bikes.
(Photo credits: Super73)
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First of all: I don’t want to run out of juice on an e-bike with such huge-ass tires. Pedaling these the old way must feel like trying to swim through half-set concrete.
Also: Those slim saddles make my fun bits hurt just looking at them. After a couple of hours on those you won’t need a vasectomy anymore.
These are clearly in the category of “ebike” that is just an electric motorcycle where the throttle is the pedals. The high bars and low seat would also make these a nightmare to pedal.
The seats are probably fine though. I think the angle of the photos makes them look narrower than they are, but the frame area back there looks pretty wide. As long as your sit bones are supported nothing should get crushed.
Bikes these days. It’s getting harder to tell which one is a girls bike and which one is a boys bike.
In my day Boys bikes had the frame tube up top, girls bikes didn’t.
At a certain age I accidentally discovered this was a terrible design flaw!
It was later in life I learned the historical reasoning behind the different designs. If I’d known then what I knew later, I’d have worn kilts more often (yes, MORE often) as a teenager, and ridden a proper Celtic boys bike.
“I’d have worn kilts more often (yes, MORE often) as a teenager, and ridden a proper Celtic boys bike.”
So which “proper Celtic bike” would you have pict?
Shhh. It’s just a girls bike painted blue with Tri-Spirals on it.
The high bar meant that as a child I hit a curb bad, fell off the seat, and, er, landed directly on a small friend.
Now, over 20 years later, I still have a bit of uncomfortable sensitivity during, er, certain recreational activities.
Is just me or do these frames look super flexible?
I guess fat kids are not going fast, but Cheezis K. Reist it needs some triangles.
Just two additional tubes added to the frame would do it right.
Useless counterpoint: Just two additional tubes added to the frame could do it all wrong. I guess it depends on where you weld them on? And at what angle?
To me his comment makes sense, on each side from the frame corner under the seat/saddle to forward of the bottom bracket. Effectively turning the box into two triangles, similar to a conventional diamond frame “mens” bicycle a vertically rigid structure. The angles of the the additional tubes are a compromise dictated by the existing frame. There are other ways to add tubes that would improve the situation, but given the present gusseting of the frame this makes the most sense to me.
But if you add them sticking straight up from the top frame my useless counterpoint still stands.
Super73 needs to hurry up with putting out the C1X, so I can hem and haw about cancelling my deposit when I realize I don’t have ten grand to spend on an electric motorcycle
Every kid/teen in my hood is on an e-bike or e-scooter these days. Why do I foresee a lot of overweight and out of shape kids in the future….
In the future? I see a lot of overweight and out of shape kids right now.
Lots of them even have da beetus.
Sounds like they are getting out and doing things. Sure, balancing an e-bike or e-scooter isn’t a massive core workout, and getting one going isn’t an aerobic exercise, but it’s not sitting in front of a television. And e-bikes can be used as regular bikes with assistance when you need it. Besides that, they are getting out and doing things, and the e-bikes and e-scooters probably give them better range to go do things than I had as a kid. Without good public transit, these are great for some teenage freedom.
Maybe. Instead of riding 3-4 miles mountain biking, I did 13. My legs were shredded. It’s weird. Also find myself biking for short trips instead of driving now. E-bikes are cool, just not a replacement for real bikes.
Mine is a replacement for a car:
https://i.imgur.com/1KvhZN8.jpg
https://i.imgur.com/j75uGn7.jpg
https://i.imgur.com/tzO209r.jpg
https://i.imgur.com/1aaEtdp.jpg
Performs like one too. Very hoonable and fun to do donuts in.
1.5 kWh gets 150-200 miles range at 30-35 mph.
Kids today need e-bikes ‘cause it’s not like there’s a vape shop on every corner.
Super 73s are super overpriced for being basic hardtails. I recently acquired a 750 watt full suspension emtb, an EcoTric Tornado. You can get these for $999 these days, and they have a 30 mile range and you can unlock the top speed to 25mph. Meanwhile these cost 3x much for…. ?
Full suspension is necessary if you’re going to be cruising at 30 mph or more on two wheels. I’m surprised you can get a full suspension bike for so cheap considering what they have historically cost.
Dis is da bomb. Pink with envy.
All I want to say is this is the ride of choice for teenage shitheads in my part of the world. Little Jayden and Brayden and Connor and Tyler think they are in a DMX video as they stunt all over through traffic being assholes.