Home » Jaguar, The Entire Brand, Is Taking A Few Months Off

Jaguar, The Entire Brand, Is Taking A Few Months Off

Jaguar Takes Break Ts
ADVERTISEMENT

A few months ago, you could’ve walked into a Jag showroom and picked from a wide range of models including a raucous sports car. Well, that changed rather quickly. Soon, it’ll be one, and then for a few months, none at all. Yep, Jaguar won’t have any cars to sell for at least part of 2026. I’m sorry, what?

We already knew that radical change is underfoot at Jaguar. With a move upmarket and a new, concentrated, all-electric three-vehicle lineup in the works, everything save for the F-Pace SUV has been discontinued for 2025 as the first of the new models is readied.

Vidframe Min Top
Vidframe Min Bottom

However, in an interview with Autocar, Jaguar managing director Rawdon Glover revealed that for a period of at least a few months, the iconic British marque won’t be selling any new cars at all, due to initial deliveries of the first model in the new trio likely not happening until 2026.

Just the F-Pace will remain in production through 2025, and Glover told Autocar that “we will no longer be on sale for new vehicles” in certain European markets by the end of this year, with the UK to follow “from the early part of next year”.

He also confirmed that UK deliveries of the new electric GT won’t begin before 2026, so there will be a period of around a year with no new Jaguars on sale in the UK. In the meantime, said Glover, retailers will intensify their focus on used cars and aftersales services, “but yes, there will be a period where you will not be able to buy a Jaguar”.

When was the last time a reasonably popular car company as a whole took about a year off in its domestic market? It’s one thing for a boutique brand to go a few years before readying a new model, but a brand like Jaguar? It seems almost unfathomable. See, normally, when an automaker switches to a substantially revised model lineup, it overproduces to cover downtime from production line changeovers, so the whole hand-off goes as smoothly as possible. Not so here.

Jaguar Xf 2021 1600 06

ADVERTISEMENT

Granted, standalone Jag showrooms are few and far between, as the brand often shares retail space with its sister company. As it sits, it’s Land Rover that’s doing the heavy lifting from a sales perspective, so losing Jaguar sales for a few months likely won’t be the worst possible thing for dealers. Still, the strong likelihood of a few months without Jaguars feels odd. Fingers crossed this new electric lineup works out for the firm.

(Photo credits: Jaguar)

Support our mission of championing car culture by becoming an Official Autopian Member.

Relatedbar

Got a hot tip? Send it to us here. Or check out the stories on our homepage.

ADVERTISEMENT
Share on facebook
Facebook
Share on whatsapp
WhatsApp
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Subscribe
Notify of
48 Comments
Inline Feedbacks
View all comments
Captain Muppet
Captain Muppet
2 months ago

Classic JLR management decision. There’s a bunch of project managers congratulating themselves and reporting this as a success right now. I bet they recently moved from production numbers as a performance metric to new car warranty claims. They’ll all get bonuses.

“With a move upmarket and…”

Has Jags continual strive upmarket ever worked? They’ve been at the bottom end of “slightly upmarket” for ever.

Freelivin2713
Freelivin2713
2 months ago

This is why we need SWG’s
JAAAAAAAAAAAAAAAAAAAAAG
article! Focus on the classics vs new

Tom Herman
Tom Herman
2 months ago

I believe that when Ford switched from the Model T to the Model A, there was a gap of several months. Ford sprung it on the dealers with no notice, so they had to go several months without anything to sell. Not happy.

Robn
Robn
2 months ago
Reply to  Tom Herman

I remember that! Had to pull my old horse out of the barn for a couple of months.

Thomas Metcalf
Thomas Metcalf
2 months ago
Reply to  Robn

And that’s when you learned that you still had to feed horses even when you weren’t using them.

Shooting Brake
Shooting Brake
2 months ago

Tell me your brand is nearly pointless without…you get it. Here’s hoping the revival works as planned.

Dodsworth
Dodsworth
2 months ago

We were on a break!

Freelivin2713
Freelivin2713
2 months ago
Reply to  Dodsworth

They need to “PIVOT!”

Eggsalad
Eggsalad
2 months ago

Isn’t Jag still owned by Tata? Not selling Jags wouldn’t make any noticeable dent in Tata’s balance sheet.

As for Jag USA dealers, they’ll keep plenty busy fixing the existing cars.

Ron888
Ron888
2 months ago
Reply to  Eggsalad

True about the balance sheet,but that’s not the point.They paid a kings ransom for Jaguar yet they’re not making much from it

Scotty Scott
Scotty Scott
2 months ago
Reply to  Ron888

Tata bought JLR in a distress sale for much less than Ford had paid for the two companies. Ford lost billions on Jaguar in about 20 years of ownership. Basically Tata bought Land Rover for about what Ford had paid ten years earlier and Jaguar was a throw in.

Matthew Lange
Matthew Lange
2 months ago

Some of this will no doubt have been forced on them by the new cyber security rules in EU which have forced a lot of older models (Petrol Porsche Macan for one) to go off sale in Europe and it probably isn’t worth keeping the lines open just for the UK market. Also in the F type’s case at least I’m pretty sure Jaguar have been pushing a lot of cars into dealer inventories, hence why it was a regular intruder into Car Edge’s slowest selling cars list for a while.

Cam.man67
Cam.man67
2 months ago

No reason to be concerned about Jaguar’s electric lineup, considering their reputation for reliable vehicle electronics.

Huja Shaw
Huja Shaw
2 months ago

When was the last time a reasonably popular car company as a whole took about a year off in its domestic market?

Does Jaguar qualify as, “a reasonable popular car company” in the US?

Mechjaz
Mechjaz
2 months ago
Reply to  Huja Shaw

They’re at least “a reasonably car company”

Jonathan Green
Jonathan Green
2 months ago
Reply to  Huja Shaw

Back when Ford owned Jaguar in the 90’s, the Detroit Area was rotten with Jags. I understand that it was the number one market for Jaguar in the US. Between Ford Execs and the friends and family discount, it really pumped up sales…

Jack Trade
Jack Trade
2 months ago

I know in the ’80s, Chevy took a year off from building Corvettes, but given the nicheiness, there was still previous MY stuff in the showrooms I’m sure.

Last edited 2 months ago by Jack Trade
Citrus
Citrus
2 months ago
Reply to  Jack Trade

That also wasn’t intentional, I think there were supplier problems or quality issues or something like that. There is actually one 1983 Corvette, it’s in the National Corvette Museum

Scotty Scott
Scotty Scott
2 months ago
Reply to  Jack Trade

Chevrolet didn’t pause Corvette operations. It’s a quirk of model years and the C4 retooling. The last C3 Corvette was a 1982, built in October 1982. The preproduction C4s built until the end of 1982 were titled as 1983 Corvettes; it is believed that all preproduction “1983” Corvettes were destroyed exc the car in the museum. 1984 Corvette production began on Monday, January 3, 1983.

Jack Trade
Jack Trade
2 months ago
Reply to  Scotty Scott

Fascinating and thanks – this is why I love this place, so many knowledgeable people!

Brent Ozar
Brent Ozar
2 months ago

The dealership lighting is powered by Lucas, so it was inevitable that they’d go dark for a while sooner or later.

Rad Barchetta
Rad Barchetta
2 months ago
Reply to  Brent Ozar

Fun fact: Triumph once had a recall on their headlight switches made by Clear Hooters (yes, seriously). The replacement was Lucas. So if you’ve ever wondered if there was an electrical product made that was worse than Lucas, the answer is yes!

Cheap Bastard
Cheap Bastard
2 months ago
Reply to  Rad Barchetta

Well now I want a Clear Hooters head light switch.

Rad Barchetta
Rad Barchetta
2 months ago
Reply to  Cheap Bastard
Cheap Bastard
Cheap Bastard
2 months ago
Reply to  Rad Barchetta

$150??! Oof!

MrMostlyRight
MrMostlyRight
2 months ago
Reply to  Rad Barchetta

Not the last functioning… I’ve got a few NOS Clear Hooters switches on hand. I guess since mine are new old stock, that makes them never functioned?

Rad Barchetta
Rad Barchetta
2 months ago
Reply to  MrMostlyRight

Lucky you! They may be worth something to someone out there!

A. Barth
A. Barth
2 months ago
Reply to  Cheap Bastard

There might be a crude high-beam joke in there but I shan’t be the one to make it.

Cheap Bastard
Cheap Bastard
2 months ago
Reply to  A. Barth

Why not? We’re all thinking it.

Last edited 2 months ago by Cheap Bastard
Martin Witkosky
Martin Witkosky
2 months ago
Reply to  Rad Barchetta

They made horns as well. A quarter century ago, back when I was working for a British car place, originality obsessed TR6 owners would call in desperation looking for a working used set. It was hard finding some that did.

MrMostlyRight
MrMostlyRight
2 months ago

Marty! Haven’t talked to you in ages. I think the last time was at PB’s when I was down in PA for a visit. I’ll try emailing you, but I’ve only got an old AOL email for you.

Martin Witkosky
Martin Witkosky
2 months ago
Reply to  MrMostlyRight

Still the same email, it’ll work. PB and I were just thinking about you at a couple of shows we were just at.

MrMostlyRight
MrMostlyRight
2 months ago

Sent you an email yesterday to the AOL. Had a few pictures attached from the past few years, so make sure it didn’t up in your spam/junk mail. I’ll send again from another account.

Freelivin2713
Freelivin2713
2 months ago

So that’s where horn fluid comes from…

MrMostlyRight
MrMostlyRight
2 months ago
Reply to  Rad Barchetta

Additional fun fact. If you didn’t properly enlarge the metal dash backing of the TR6 dash when you installed the Lucas switch to replace the Clear Hooters switch, you were prone to having an electrical fire, as the metal dash backing edge would rub the wire terminals of the switch.

The Clear Hooters switch had all of the wire terminals in a single vertical row. The Lucas switch had a 2×2 terminal layout, and thus required the additional space.

How do I know this? It happened to me 20+ years ago in my TR6, at a gas station! Saw smoking and sparking from that area of the dash, and I promptly ripped the Lucas switch straight out of the opening, ending the event. Helpful but scared gas station attendant then helped me push my TR6 away from the pumps.

Rad Barchetta
Rad Barchetta
2 months ago
Reply to  MrMostlyRight

Great story! Thanks for sharing! Did you replace it with one of your NOS Clear Hooters? 🙂

MrMostlyRight
MrMostlyRight
2 months ago
Reply to  Rad Barchetta

No, I sold that specific TR6 probably a few years after the gas station electrical fire incident. And then I only came into possession of the switches about 10 years after that.

Freelivin2713
Freelivin2713
2 months ago
Reply to  MrMostlyRight

…and you didn’t even have to add your own replacement Lucas smoke!

MrMostlyRight
MrMostlyRight
2 months ago
Reply to  Freelivin2713

As a very experienced British car owner, I can assure you that Lucas equipment never needs topping up with replacement smoke. All Lucas products are supplied with enough smoke to last the lifetime of the component.

Freelivin2713
Freelivin2713
2 months ago
Reply to  MrMostlyRight

Yeah, I wasn’t aware of that, Thank you! All this time I’ve been wasting $ on replacement smoke! Ha ha

Andrew Daisuke
Andrew Daisuke
2 months ago

Bummer for all seven people still interested in buying a new Jaguar.

Urban Runabout
Urban Runabout
2 months ago

“When was the last time a reasonably popular car company as a whole took about a year off…”

Not as extreme- but all I can think of is 1993 – When Volkswagen had zero Golfs or Jettas for sale in the US.

Last edited 2 months ago by Urban Runabout
Autonerdery
Autonerdery
2 months ago
Reply to  Urban Runabout

Going back further, there were no 1968 Alfa Romeos sold in the US, as they were unable to make their engines emissions compliant in time. At least in ’93, VW had other models available.

Aron9000
Aron9000
2 months ago
Reply to  Urban Runabout

Thats nuts. They had what, the Passat and the Eurovan to sell in 1993??? The Golf and Jetta had to make up 70 or 80% of their US sales.

As for Jaguar, I dont see them making it. They are completely irrelevant in the US market and have been for 15 years or so. Why would I buy an electric Jag?? The only connection non-enthusiats have to the brand is that POS XJ sedan their boss drove back in the 80’s/90’s/early 00’s.

Autonerdery
Autonerdery
2 months ago
Reply to  Aron9000

Also the Corrado and Cabriolet! But, yeah, VW’s US sales in the early ’90s were dire. I remember going to a VW dealership once or twice in ’93, because my dad liked the Passats at the time (they had reclining rear seats, which was cool!) and really wanted a EuroVan. We couldn’t afford to buy either, and if we couldn’t afford to buy them, we really couldn’t afford to own them.

Nlpnt
Nlpnt
2 months ago
Reply to  Autonerdery

Don’t forget the Fox – sedans only (2- and 4-door) with the 2-door wagon gone after 1990. No automatic option in that line ever.

Phuzz
Phuzz
2 months ago
Reply to  Nlpnt

The US Fox was actually a Gol (not a Golf), and completely different to the VW Fox which came between the Lupo and the Up!.
But not the Lupo which was actually a rebadged Fox…
You know what, I’ll stop there.

Canopysaurus
Canopysaurus
2 months ago

I doubt anyone will notice.

48
0
Would love your thoughts, please comment.x
()
x