Jaguar has done something truly baffling. The brand of the leaping cat has gone from a dated and complex logo to one that seems like it should belong on an Apple product or maybe a perfume brand. Then came the advertisement, which seemed like it should have belonged to a fashion brand than a car brand.
Jaguar is reinventing itself and we hope that the future is bright. But Jaguar, come on, what’s going on here? Angrycat Meowmeow points out something sad:
Man, this feels like Cadillac all over again, but even worse.
Mark Tucker hit hard:
Everyone’s a critiq.
For context, Cadillac’s nomenclature has been pretty bad for a while now. First, Cadillac reduced its models to a bunch of letters. Now, as the brand heads into the EV era it has brought back real names, but sticks an -iq suffix at the end, which I’m not sure anyone cares about. Optiq, Lyriq, Vistiq, Escalade IQ, and Celestiq all sound like medications, not cars. Cadillac isn’t the only one. Smart went aggressively lame with its new hashtag-based naming scheme and Dodge’s logo has been uninspiring for a while. I’m still not sold on GM’s recent logo, either:
Outside of the car world, it seems like just about every famous brand is exchanging its previous logo for a boring one that isn’t memorable. The most boring ones are just the brand’s name in text. Yeah, I’m looking at you, Burberry! Well, Jaguar’s is certainly different.
Anyway, there’s a dad who spent $100,000 building a racetrack for his son, Achilles. There are lots of takes out there on this, but Alexk98 got me:
So what I’m hearing is Achilles track is being shut down on the heels of missing permits?
Also, I love how previous articles flow into new articles. We wrote a used and abused Dodge Viper and Uninformed Fucknugget had this topical comment:
The touch up paint doesn’t match because the owner had to buy some off the shelf stuff at the parts store, they tried to get oem paint at the dealer but ended up getting a new crate engine.
It happened again in the article about the mint Honda CR-V, good job Dottie!
I want to believe that this is Daily Driver Viper’s garage kept weekend ride.
Have a great evening, everyone!
Cadillac has SO MANY great names with the strongest of brand images from their history, and they come up with this -iq nonsense. I think it’s even worse than poorly copying the German alphanumerics. And I agree, they sound like made up by marketing weenies drug names.
I was going to say jaGUar logo is even worse than the elephant on a box, in a box.
Every established automaker wants to make themselves look like a new Chinese startup that went into production last week
Here I’ve been worried I was the only one not digging GM’s gentle stool-softener sans serif logo.
gm: for when you need to go.
It looks like a UI element in a Flash game from 2006. That gradient is awful.
Do not take Vistiq if you are allergic to it or any of its ingredients. Vistiq may have side effects most commonly constipation and diarrhea.
bm
Crate Engine Callback was the name of my industrial band in high school.